about 2 years ago
Fashionistas are facing horrifying news about unbearable working conditions in sweat shops all over the globe on almost a daily basis. Sometimes I get the feeling that I have to decide - either leaving the fashion industry and all its crimes behind to have a better conscious or wearing fair fashion that has not a lot to do with fashion. If you belong to the club of LOHAS (Lifestyle of Health and Sustainibility) you are perfectly fine in Vienna!
Fortunately there is a lot going on in Vienna that prevents me from the urge to take the decision between fashion and sustainability. Fashionistas with the need to support green and fair fashion while looking absulutely fabulous, have a lot of hidden gems to discover in Vienna.
To ease your search a little bit, read through my personal shopping guide to green and fair fashion in Vienna:
ANZÜGLICH Bawi Koszednar is the designer behind the fair and organic label Anzüglich. Situated in Theobaldgasse, Bawi created a label both fashionable and socially responsable by only using cloth that was produced fairly and employing women with hearing disabilities who craft her creations. Her collection is utterly stylish and perfect for every occasion. http://www.anzueglich.at
PETRA MARK * EIN GRÜNES KLEID Petra Mark is a designer from Germany with studios in Munich and Vienna who finally found her home in sunny Burgenland. She was nominated for the Slow Fashion Award for sustainability in fashion and offer a wide range of beautifully designed clothes. Her unique garments are made of parachute cloth or felt traditionally crafted by artisans in Greece. All her clothes are free of toxic additives and produced fairly. http://www.petramark.de
EBENBERG Situated in popular Neubaugasse right in the middle of the 7. district, ebenBERG is a stylish concept store fully dedicated to fair fashion. The store features all important fair fashion labels, so that you can be sure that no matter what suits you best, was produced under fair conditions. You can find clothes by Armed Angles, SlowMo from Berlin, Fin from Norway or French organic jeans by Nu. What are you waiting for? http://ebenberg.at
GREEN GROUND Green Ground features fair fashion from all over the world. Browse through jeans from The Netherlands and jackets or dresses from England and France. Owner Kathrin Hauner is not only a hige fan of fair fashion but also a designer, so make sure that you take home some pieces of her own label called "Jumbuck". http://www.greenground.at/
ANUKOO Fair trade specialist EZA founded Anukoo to offer affordable fair trade fashion in a stylish environment. The store in Gumpendorfer Straße features fashion from designer Katharina Mühlberger, Göttin des Glücks and many other essential labels that should be found in every Fashionista's closet. http://www.anukoo.com
Picture by Florian Herzog